People First 

Regardless if it's as a leader or strategist I always put people first. Respecting the need to add value to an audience's' or co-workers' space, is key to unlocking long-lasting relationships.

Collaboration is Key

When people come together as a team magical things happen. This is something that I champion whomever I work with, regardless of hierarchical position or company.

Open Minded

With an openness towards new ways of thinking, change and people I make brands relevant in culture. Generation Z is the most open generation ever - and so must we be.

Reflection & Feedback

Through an iterative learning process I always reflect and can easily adapt to unexpected opportunities - unlocking the most interesting insights. I'm also very comfortable in giving / receiving feedback.