Work Experience

FOUNDER OF THE CULTURE SHIFT
August 2018 - Present

At 'The Culture Shift' we believe that empowered people empower others - resulting in happier and more effective individuals, teams and companies. 

Support discovery of your purpose and reason for being connecting it with your vision and long-term strategies.

Process design & facilitation
Team development sessions

FREELANCE StrateGY DIRECTOR
May 2016 - Present

Consulting brands and agencies on content-, social- and brand communication strategies, but also leading projects and teams in progressing forward.
Clients include: adidas, Hyper Island, Dove/Blood Global, IKEA, adidas, Nikextension, Tommy Hilfiger, Your Majesty, DJACK amongst many others.

Co-owner, Industry Leader, Mentor & Speaker at Hyper Island
August 2013 - Present

Co-owner of Hyper Island.

I am also responsible for designing and delivering 'Branding & Communication' modules as an industry leader and speaker for multiple programs on 'The future of Strategy'.

GLOBAL HEAD OF Alumni at Hyper Island
May 2017 - Present

Building and strengthening Hyper island's global alumni community connecting people that have had a shared experience - and enabling alumni to learn for life, lead the change and unlock progress to solve problems that matter.

Part-time
 

Content Strategist at VICE
April 2015 - May 2016

Leading content strategy on several accounts (global, EMEA and local) representing the voice of a generation.

Global Digital Experiences at adidas
September 2013 - April 2015
 

- Act as support across all categories and markets to implement a consumer centric thinking
- Support adidas vertical teams when it comes to strategic and creative thinking in social media
- Collaborate with adidas global Sales, Analytics and Brand strategy teams to deliver best practice strategies moving forward as a digital brand
- Identify new emerging technologies and systems that enhance the way we communicate
- Guide local markets in how to best work with digital communication (social media) and new technologies

Advisory Board - Digital Strategy Program at Nackademin
August 2014 - March 2015

Representing adidas as part of the management team in order to help nurture the next generation digital talents.

Head of Global Admission at Hyper Island
April 2010 - March 2013

Reach set business goals
Lead projects with a defined budget
Process design
Process development
Strengthen the Hyper Island brand and accept students that meets the need from the industry

I have travelled around the world for Hyper Island, facilitated and lead hundreds of ideations and workshops for not only potential students, but also executives, creatives and directors in order to strengthen internal innovative processes that adds value for clients and consumers.

Content Strategist/PR Manager at Movember Foundation
August 2012 - December 2012

Freelance
Client: Movember (http://www.movember.com/)
Social Media Strategy
Develop and launch the Movember campaign in Sweden Implementing strategy with the help of PR
Successfully reach set business goals

Relations Manager at Hyper Island
November 2010 - October 2011

Strategy for:
Recruitment
Client Services
Client Relations

The implementation of these new strategies became very successful and the increase of international students recruited during my first year was over 50 percent to previous year.

Journalist/Editor
September 2009 - December 2010

Freelance
Different magazines
Flyglinjen Editor and writer

Social Media Manager at Hyper Island
April 2010 - October 2010

In charge of running all online/social platforms globally and support the Marketing Director to develop the brand Hyper Island

Production Assistant at Eurosport
April 2009 - April 2010

Part-time job

Journalist at Resumé
November 2009 - January 2010