Connecting brands to people through purpose, strategy and stories.
Freelance Content Director,
Community Builder & Lifelong Learner
msundaker@gmail.com
+31636496945
People First.
Life-long Learner.
Leading the Change.
Both as a leader and as a strategist I put people at the heart of everything I do. When people come together as a team magical things happen. This is something I champion whomever I work with, regardless of position or company.
With an openness towards new ways of thinking, change and people I make brands relevant in culture. And through an iterative learning process I always reflect and easily adapt to unexpected challenges - unlocking the most interesting insights.
Selected Work
With 15 years of experience in companies like Fjällräven, VICE, adidas, Hyper Island, Movember and now also as a freelancer, I've had the pleasure of working with amazing people and amazing projects. Here's a selection of a few:
‘The Human Shelter’ - a documentary on what makes a home. In collaboration with IKEA, Nikextension and Creative Alliances. Directed by Boris Bertram.
Defining the purpose of the documentary and support on launch strategy.
Hilfiger Denim SS17 - global campaign
Responsible for the backbone of the strategic direction with a main focus on content & activation. We used different layers of influence as a central part of the SS17 campaign.
Tabasco Global Campaign - lead strategist
Matty Matheson takes a crew down to Avery Island, Louisiana to visit the Home of Hot Sauce. Tabasco creators and local taste-makers take Matty on a tour of flavours of the South.
Dove - Make Peace with your Skin
Celebrating ordinary women who live with extraordinary skin.
Partnered up with the Creative Director on content & launch strategy,
In collaboration with Blood Global,
C&A - The Bra Checklist (VICE)
Not only do our bodies change constantly – our bosoms do, too! Today, 90% of women are wearing the wrong bra. How can C&A support HER to be part of the 10%?
Lead strategist on all C&A content
Interviewed in ‘The Change Makers Podcast’ where I talk about what distinguish great leaders from bad ones, my journey and what I believe in.
Let's Collaborate
Together we can truly make an impact and add value to your consumers / audiences' needs.
I can help you with:
- Content Strategy
- Communication & Social Strategy
- PR & Influencer Strategy
- Launch Strategy
- Brand Strategy
- Design, Deliver & Facilitate your Workshops
- Speaking Sessions on 'The future consumer' and 'Content that people actually gives a shit about'.
Looking to define your why as a brand, agency or individual? Contact me!
